The search for the perfect bag 

With the right bag you can change your outfit – just like shoes. That's why bags are women’s favourite fashion accessory. However many bags there may be in the wardrobe, few ever reach the acclaimed position of becoming a personal favourite. Simone Wiechert, founder and operator of Lieblingstasche.de, came to the same conclusion when she had to say “Farewell” to her rather down-at-heel companion. She searched online for a replacement but to no avail. In her eyes all web-based offers for bags and accessories appeared equally loveless and interchangeable. And what ever happened to service? She decided to put her own ideas into a customer-friendly bag shop, which in 2010 was ready for its first style-conscious buyers.